FAQ

The questions operators actually ask.

Straight answers on what we build, how it works, what it costs, the risk and how to start. If a question here doesn't get a clean answer, that's a question worth raising in the first conversation.

01

What we build

What do you build?

Custom business software that replaces spreadsheets, automates manual work, and connects your existing systems. Forecasting, quoting, project setup, month-end close, operational reporting, cash visibility, decision support. Each is built for one business and arrives in weeks.

If you can name the problem and tie it to a number, it's a candidate. If you can't, we'll say so. See what we build →

Who is this for?

Mid-market operators with no internal software team, no appetite for a five-year platform commitment, and a list of operational workflows held together by spreadsheets, disconnected SaaS, and manual handoffs. Typically $10M–$500M in revenue. See the fit check →

What if you can't name an outcome for my problem?

Then we leave that problem out of scope. If we can't name the number the software has to move, there's nothing to hold ourselves to. Scoping, two 90-minute conversations, shows which problems are in. It's included, so you know before you pay for a build. See the fit check →

How is this different from a consulting firm, a SaaS platform, or a custom build?

It's built for your business and arrives in weeks. A consulting firm sells a project run by a team, with a handoff at every step. A SaaS platform fits the average of a thousand companies. A traditional custom build is a seven-figure, multi-year bet. AI does most of our building, so it costs a fraction of that, and a named architect answers for the outcome. See the comparison →

Do we need an internal technical team?

No. A named senior architect takes input directly from your people, and AI builds the software on the systems you already have. We keep it running while you're with us. No internal software team required, and no desire to build you one.

02

How it works

Isn't this just AI writing code you can't trust?

No. You aren't trusting AI to make decisions about your business. You're trusting a named senior architect, who directs the Capability Engine, our AI software factory, and answers for what it ships.

The Capability Engine writes, tests and releases the code. The architect decides what gets built and accepts it. Most of it is delivered by AI. None of it is decided by AI. See the full split →

Who's actually doing the work — a partner, or juniors?

Neither. A named senior architect answers for the work, from the first conversation through the outcome. AI does the building. No juniors covered by a senior's name. A second architect joins when scope or timeline calls for it. The architect, accountable by name →

How do you know what to build?

From your people. Scenarios describe how your work should run, in your team's words, each traced to the outcome you've committed to. Some teams arrive with them. Where they're thin, the architect drafts them with you. Either way, they're yours. The architect turns them into the spec: what AI builds from, and what every build is tested against. How scope gets found →

How fast do we see something working?

Every Friday. You see working software each week, not a status report. In our experience a first outcome takes one to three sprints, and a sprint is one senior architect's week. The software is in production while a traditional build is still in discovery. See how the build runs →

03

What it costs

What does an engagement cost?

You pay by the sprint and commit a month at a time. A sprint is one senior architect's week. Scoping, two 90-minute conversations, is included. There we quote the build by the sprint, and Continuous Fit, our monthly service after launch, by the month. The full engagement model →

Why does it cost less than custom software used to?

AI now does most of the building. Custom software used to mean eighteen months and a five-year lock-in. The labor got cheaper. The judgment didn't. In our experience, one architect working with AI does the work that used to take a team of five to ten. The price followed the labor down. The case, with sources →

What am I committing to?

An outcome, named and signed before the build starts, and architect capacity a month at a time. Every week of work in that month has to earn its place. No seven-figure capital request, no annual contract, no five-year lock-in, no team to keep staffed. Stop whenever the outcome is met. The full engagement model →

Can we change priorities once the work has started?

Yes, but we'll ask you to finish the outcome you started first. An outcome left at 80% returns nothing. Once an outcome is delivered and measured, you can point the next week's work anywhere, or stop. The full engagement model →

04

The risk

What if the outcome isn't hit?

We stop and review. The engagement doesn't quietly continue. Before the work begins, we write and sign the Benefit Realization Plan with you: the outcome, its baseline, the early signs we watch, who measures, and the trigger. The trigger is the number at which we stop and review. We measure the outcome every month. See a worked plan →

Will we need people to maintain it?

Not while you're with us. If something we built doesn't do what we agreed, we fix it for one month after go-live. After that month, fixes and maintenance come with Continuous Fit, our monthly service. Without it, they stay with you.

Nobody maintains code by hand. We change the written description of the software, and AI rebuilds from it. After launch, in full →

Who owns what you build?

You do. The software, its code and everything written to build it are yours, never licensed back to you. They stay in your business whether or not we do. Where a bought component is the right call, we name its license fees up front, and the decision is yours. Who owns what →

What if our architect becomes unavailable?

Another architect picks up where yours left off. The work doesn't live in anyone's head. It lives in writing: your team's descriptions of how the work should run, and the spec the software is built from. The architects we engage →

05

How to start

What does Scoping cost, and what do I get?

No charge. Scoping is two structured 90-minute conversations. You leave with a written package. It names the problem and its cost, the software that resolves it, and how the work should run, in your team's words. It sets the outcome and the plan we'd sign to measure it. The package is yours either way, whether or not you engage us. How scope gets found →

How do we start?

One conversation. It sets up Scoping: two 90-minute conversations with your leaders and stakeholders, included. Scoping tells you which problems we can tie to an outcome worth committing to. Every build starts there. Start a conversation →

Still have a question?

Ask it in the first conversation.

The good ones become part of how we scope. Bring the workflow that's costing you the most. The written package is yours either way.

Start a conversation → See the full engagement model Two 90-minute conversations · written package · no obligation
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